Limo Rental
In 2023 the limo rental business is booming. Fresh out of the covid years, people are socializing more than ever before — and the wedding industry is back with a vengeance. In other words, it’s a great time to start your own business as a limo rental company. But with so many different vehicles out there, how can you choose the right fleet to minimize outlay and maximize profit?
Any good limo rental company will have a range of vehicles in several different sizes to cover all eventualities. So whether you’re dealing with a couple looking for a romantic experience or a large group of people wanting to travel in style, you’ll have just the thing to offer. So to start with, look at your budget and determine exactly how many vehicles you’re looking to purchase.
If you’re a small company just starting out, it’s normal to begin with only a small handful of vehicles — so spend some time thinking about your main target market. For any limo rental business, a stretch limousine with enough space for at least eight people is a must. But if your focus is likely to be on party bookings, you might want to mix this up a bit by adding something fun like a stretch Hummer or converted party bus to your fleet. On the flip side of the coin, businesses that are targeting the weddings trade might want to add in some smaller vehicles, such as vintage convertibles or even the classic horse and carriage.
Similarly, if your main clientele is likely to be brides and grooms, plan your interiors accordingly: think leather seats, understated wooden paneling, and refrigerators full of chilled Champagne. But if the prom or bachelor/bachelorette markets are important to you, it’s time to go big or go home. Everything from on-board karaoke machines to dance floors and even hot tubs are available as extras these days, so you can really go all out on creating a fun and unique vehicle.
When it comes to choosing makes and models, remember that the newest, sleekest vehicles aren’t always the best — and again, it all comes down to your clientele. If you’re running a business limo rental service, for example, it’s important that the vehicles in your fleet are high-end models in immaculate condition. But for other markets, a vintage vehicle with a bit of character and charm may well prove a more popular choice. If your budget will stretch to it, try and have at least one of each in your collection, ensuring that you can always deliver on your customers’ preferences and needs.
Finally, look at what the competition in your area is offering — and choose at least one unique vehicle to stand out from the crowd. Whether it’s a supersized stretch limo that can seat more passengers than anything else on the market, or a one-off converted vehicle such as a fire truck or an American school bus, having something truly one-of-a-kind on your books will help attract more customers. And because they’re guaranteed to turn heads wherever they go, they’re a great way of promoting your company too.
If you’re setting up a limo rental company and want to boost your bookings, a broker can help you reach more potential clients than ever before — click here to find out more.