Five ways to boost your limo business

Whether you’re just getting started in the limo rental industry, or you’re an established company looking to broaden your client base, there are plenty of ways in which you can give your business a boost. From utilizing new technology to working with brokers, there are lots of routes to success — and here’s our guide to some of the best.

Use analytics

Remember when the only data you could get about your business performance online was how many people had visited your site? Well things have come on leaps and bounds since then. With Google Analytics, you can find out all sorts of things about your customer’s behavior, allowing you to make informed decisions about the future. At the same time, you can use SEO tools to improve your visibility online. 

Identify new markets

If you’ve been in the business for a while, you’re probably an old hand at renting out limos for weddings and proms. But have you considered branching out into different markets? These days, people rent luxury vehicles for everything from baby showers and gender reveal parties to christenings, bachelorette parties, and more. And if you live in a multicultural area, check to see if there are any markets that you may have missed out on. For example, many people choose to rent a limousine to celebrate Diwali, Eid, or Hanukkah in different parts of the country. 

Respond faster

In the 21st century, people are used to instant gratification. And if they don’t get a swift response from a company, they’re likely to just move on to one of their competitors instead. Fortunately, that doesn’t mean that you’ll always have to be on call — you can outsource call management to an external company to ensure there’s always someone on the end of the line. Similarly, there are companies that can take care of any digital communication if the volume is too great to keep on top of.

Partner with a broker

One fantastic way to get more bookings and grow your business is to partner with a limo rental broker. Essentially, a broker will maintain a large database of clients and will do all the legwork to promote your business on your behalf. Once they get a booking in your area, they’ll contact you and offer you the opportunity to take on the job. Best of all, this doesn’t have to interfere with the way that you usually run your business — but it can bring in some much-needed extra cash.

Manage your reputation

According to market research, 97% of customers allow online reviews to influence their decision when booking a service. So it’s important that your business has a good reputation online. Of course, you can’t just delete negative feedback, but you can respond in a friendly and professional manner, minimizing the damage of a bad review. It’s also good practice to encourage any happy customers to leave a review, helping to build positive word-of-mouth around your business.